MEL SPOONER, FRACTIONAL OPS, STRATEGY & GROWTH
Mel Spooner is a leading figure in the fitness industry, with over two decades of experience shaping brand strategies, driving growth, and elevating education within the sector. In her fractional role, she partners with fitness and sports brands to craft high-impact marketing strategies, unlock new revenue opportunities, and position businesses for sustained growth and market leadership.
Throughout her career, she has worked with global giants like Technogym, MYZONE, TRX and NASM, leading strategic initiatives that have reshaped how businesses in the industry run and grow. Her expertise lies in blending brand culture, commercial strategy, and being relentlessly resourceful to accelerate business growth.
Beyond her consulting work, Mel acts as a custodian of the CAWS programmes — a health content platform dedicated to high-quality education for professionals and community health initiatives. Her focus is on ensuring the integrity, relevance, and ongoing development of programmes supporting people through key health events and life stages, including cancer recovery, the menstrual cycle, and menopause. This has led to strategic partnerships, including a collaboration with Loughborough University to study the role of physical activity in cancer recovery and recurrence.
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As a sought-after speaker, strategist, and connector, Spooner brings people together to champion progress, collaboration, and diversity. Whether leading fractional marketing initiatives or advising on growth strategy, she helps businesses improve how they run, grow revenue, and tighten their structure.
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SERVICES
1:1 VIDEO
CONSULTATION
Get expert marketing and growth advice tailored to your brand. Whether you need a second opinion, a fresh perspective, or strategic insights, this focused session will equip you with clear, actionable steps to move forward.
TAP INTO MY NETWORK
Need a content creator, web developer, or specialist? I’ll connect you with the right people to accelerate your growth. After two decades of building relationships with seriously talented people, I know who’s good — and who actually delivers. This does not include brokering deals. I am about meaningful connections not commission cuts.
90-DAY PLANS
A strategic roadmap designed to solve a challenge that requires outside expertise — whether it’s market entry, brand growth, or operational efficiency. In 90 days, we’ll move from opportunity to progress with a clear, structured plan tailored to your goals and your team’s capabilities.
BESPOKE
Have a unique challenge that doesn’t fit the mold? Let’s create a tailored service that delivers exactly what you need. From high-level strategy to hands-on creative or problem-solving, I’ll craft a solution built for your business.